THE VERY BEST Uses of Personalised Hoodies

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T-shirts? Trousers? Hats? Oh my! With so many different types of clothing available, a business start-up or even a corporation considering its next marketing campaign may find it difficult choosing what promotional and personalised clothing will be best suited to represent their business.

If you are in the mood for different things – or perhaps your organization offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as:

Higher education – Hoodies are very popular with students of universites and colleges, branded with their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie because of their own purposes, either for their team/staff to wear or even to sell to their customers.

Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates in which a t-shirt is simply insufficient. Gyms and personal trainers might do well in providing branded hoodies to their clients, for them to wear both in and out of training.

Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies as part of their merchandising efforts. Therefore, it would make sense for an organization in the music industry to get in on the act. Perhaps a musical instrument retailer or perhaps a record store should think about selling their very own promotional hoodies?

Since they have become popular only a few short years ago, hoodies have represented defiance, non-conformity and generally a way to stick out from the crowd and from the norm. While they might not suit all business and ventures, a personalised hoodie might be the perfect choice for a small business that itself offers something that is clearly a little bit different.

Unfortunately, however, it should be noted that in a few countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it should be remembered that personalised hoodies are only appropriate using situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel absolve to use this to your advantage: a hoodie may be perfect for a guerrilla advertising campaign or during an outrageous, over-the-top publicity stunt.

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